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Pacejet Doubles Paid Media Conversions

Pacejet had been engaged in paid media campaigns to generate awareness and attract new prospects. They invited the emfluence team to evaluate their strategy and provide recommendations on how they could increase their lead volume without increasing spend. In the first month alone, Pacejet’s media spend was down almost 50% during ramp-up, yet conversions were up 68% month over month, conversion rate improved by 140%, and cost per conversion improved 65%.

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The Impact of AI on SEO: Enhancing Human Expertise with Five AI-Optimized Strategies


The human mind is hardwired to worry. It imagines all manner of situations to help you prepare for the worst-case scenario. Historically, anxiety prevented us…

Using Predictive Analytics to Optimize Your Digital Marketing Campaigns


As entrepreneurs and marketers, we are often tasked with the challenge of predicting the future. Some risk takers (you might call them gamblers) will happily…

Is Google Blocking Email Tracking Pixels?


There’s a lot of chatter in email marketing circles about Google following in Apple’s footsteps and changing the way they handle email tracking pixels in…

Latest Diversity Initiatives at emfluence

August Diversity Event

August Diversity Event

We hosted Kirsten Brown Persley, CEO and Founder of a strategic advising firm and author of Delivering Dignity: A Guide to Cultivating Culturally Competent Organizations, for our monthly roundtable. Throughout her time with the team, she shared strategies for prioritizing cultural competence in the workplace and making teams feel invested in and valued. We appreciate her sharing some of her own stories with us and inviting the team to take actionable steps toward openness and vulnerability with one another.

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