While the digital marketing industry has rapidly evolved into a mature and powerful route to market for many different types of businesses, its trajectory hasn’t…
The emfluence Blog
Above the Fold: What Does It Mean?
Above the fold is a phrase popularized by designers, editors and advertising sales professionals in the print newspaper industry. It refers to space at the…
Top Challenges Banks Are Facing in Digital Marketing and How to Tackle Them
As traditional industries go, the banking sector has been more successful than most in building a hybrid business model that spans its branches’ physical brick-and-mortar…
Content Marketing Tips for Banks
Successful content marketing is all about solving problems. If you work in the banking industry, this should be music to your ears. That’s because there…
How to Choose the Right Digital Marketing Agency to Partner With
There are no two ways to look at it: marketing your business is difficult. It always has been, and as the digital landscape in which…
Google’s March 2024 Core Algorithm Update
On March 5th, 2024, Google announced a broad core algorithm update, as they do a few times a year. This newest update is called the…
Mastering AI Prompt Creation in Digital Marketing
In today’s fast-paced world of digital marketing, using artificial intelligence (AI) is becoming more and more important. AI tools, especially those that can create content,…
A Year in Review: A Recap of 2023’s Transformative Marketing Trends
The marketing experts at emfluence are basically time travelers. As we help our clients reach their marketing objectives, we’ve got to look to the future,…
The Journey Unleashed
Dive into the realm of innovative campaigns fueled by Microsoft Dynamics or your CRM data, amplified by marketing automation. From intuitive cross-sell initiatives based on…
Prepping for Customer Journey Mapping
Join me in my latest video on the customer journey as I lead you through crucial steps to prep for a mapping session, highlighting the…
Unveiling the Customer Journey
Embarking on the path to successful customer relationships involves navigating through distinct stages, each holding its own significance in the grand scheme of engagement. In…
5 Reasons to Use a Data-Driven Content Marketing Strategy
Leveraging data throughout marketing campaigns is a proven way to get results and the same goes for any content you create. Information is all around…
Big Data and Gamification: How to Play It Smart
If you’ve previously dismissed the concepts of “Big Data” and “Gamification” as industry buzzwords describing marketing strategies only available to the most sophisticated organizations—think again….
Play It Up with Gamification on Your Interactive Website
If there’s one goal that businesses aim for when it comes to marketing, it is to create content, campaigns, and webpages that capture the attention…
Implementing Gamification in Your Interactive Content Marketing Campaigns
Engaging audiences is one of the top ways to build relationships and grow a business. Your customers are a key to your success and getting…
How to Leverage Marketing Analytics for a Better Customer Journey
Marketing analytics plays a pivotal role in helping businesses track their progress and achieve their objectives. Leveraging data-driven insights is essential for achieving business success….
Competitive PPC Analysis Guide for Each Stage of the Customer Journey
Nothing will drive customer engagement, including website visits, registrations, and purchases quicker than a Pay Per Click (PPC) advertising campaign. However, in any competitive market,…
What Email Marketing KPIs Say About a Customer’s Stage in the Customer Journey
Email marketing has been and continues to be a powerful tool for businesses to connect with their customers and foster brand loyalty while driving growth….
How to Create an Email Newsletter That Helps Shorten Your Customer Journey
An email marketing newsletter is a beautiful thing. Quick and easy to set up, incredibly cost-effective to send, and when done right, hugely profitable compared…
Understanding the Customer Journey Stages and How to Leverage Them
Mapping out and understanding the stages of your customer’s journey is a key aspect of creating a successful marketing strategy. This is essential because this…
Healthcare Content Marketing Guide
In many ways, healthcare marketing is just like promoting any other topic on the internet. When people have a problem, they look for a solution….
Social Media: The Key to Inbound Marketing Success
Social media sits alongside content and email marketing in an ecosystem that I like to call the holy trinity of inbound marketing. When the power…
Understanding Predictive Marketing Analytics and How to Implement It In Your Business
There is no such thing as a bad idea. But in business, some ideas are clearly better than others. When your ideas are based on…
Understanding B2B Lead Generation and Strategies
Regardless of your industry, lead generation is one of the pivotal aspects of growth and success. While it’s an integral part of any marketing funnel,…
How Custom Software Development Can Help Your Business
Companies are always on the lookout for ways to meet growing business needs and stay competitive. In a world that’s evolving to become more innovative…
Don’t Leave Data on the Table: How to Leverage Business Insights from Your Digital Marketing Analytics
Mark Twain once famously quoted British Prime Minister Benjamin Disraeli as saying, “There are three kinds of lies: Lies, Damned Lies, and Statistics.” Highlighting the…
Level Up Your Inbound Marketing Strategy with Email Marketing
Inbound marketing works on the principle that some of your customers may wish to avoid being actively sold to. Instead, they want to do their…