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Pacejet Doubles Paid Media Conversions

Pacejet had been engaged in paid media campaigns to generate awareness and attract new prospects. They invited the emfluence team to evaluate their strategy and provide recommendations on how they could increase their lead volume without increasing spend. In the first month alone, Pacejet’s media spend was down almost 50% during ramp-up, yet conversions were up 68% month over month, conversion rate improved by 140%, and cost per conversion improved 65%.

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Pacejet Doubles Paid Media Conversions
ios 14 privacy mandates

Apple Launches iOS 14 with New Privacy Mandates

For the past several years, the concept of increasing consumer data privacy has been gaining momentum and has been slowly impacting how marketers use your data. GDPR and CCPA regulations have driven awareness of this movement, and big data collection companies like Google, Facebook, and Apple have been shifting to meet the increasing demand for more data privacy. Last summer, Apple made the announcement that their iOS 14 update would include significant privacy updates that will affect all apps. Starting this month, these privacy updates (called App Tracking Transparency) will […]

State of Email Marketing 2021

Email is more relevant and engaging going into 2022 than it has ever been.     As the new normal set in for 2021, marketers continued to send email (not surprising). They have set goals for 2022 and plan to evolve their marketing programs.     Success is dependent upon what your objectives and KPIs are. They are unique to each email program and having the right tools in place will help you achieve success.     What will email marketers be doing and where will they spend their time? […]

Can Search Be Personal?

The theme for the month is personalization and we want to tackle this topic in all realms of the marketing world, using this piece to touch specifically on search.   Keywords are important and rankings are important. Our expert SEO teams have this down pat. But is there a way to look at it from a non-technical perspective? You know, the consumer perspective? That’s where we get personal.   What Affects Search Results? Every user’s search process will be different from the next (unless you’re browsing signed out, incognito, or […]

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