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Send Joe's eCommerce Website Launch

Joe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included driving traffic to their website as well as increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns. See how their launch campaign turned into a DMA International ECHO Award for Best Web/Ecommerce campaign.

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Send Joe's eCommerce Website Launch
ios 14 privacy mandates

Apple Launches iOS 14 with New Privacy Mandates

For the past several years, the concept of increasing consumer data privacy has been gaining momentum and has been slowly impacting how marketers use your data. GDPR and CCPA regulations have driven awareness of this movement, and big data collection companies like Google, Facebook, and Apple have been shifting to meet the increasing demand for more data privacy. Last summer, Apple made the announcement that their iOS 14 update would include significant privacy updates that will affect all apps. Starting this month, these privacy updates (called App Tracking Transparency) will […]

What Does Above the Fold Mean in Terms of Digital Assets?

The phrase “above the fold” originates from newspapers. It refers to all content literally above the folded line on the front page. It’s the most visible content and is meant to capture people’s attention so they’ll grab the paper off the stand for further reading.     In the digital media world, its meaning has extended to include the area of content that’s readily visible and therefore the most important for inviting your viewer to digest more of your ad, web page, email, etc.   Why Should I Care About […]

Back to Basics: Social Media and the Audience-Marketer Connection

“Social media has truly caused a massive shift in the world of marketing.” I’m sure you’ve heard this same sentiment repeated a thousand different ways, so much so that you may even be tired of it. However, it’s stuck around because it still rings true: social media has become a staple of today’s marketing landscape and forever changed the way we communicate with our audiences. It’s given a voice to obscure brands, revolutionized the power held by consumers, and changed forever the way that marketers interact with and gather data […]

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