For the past several years, the concept of increasing consumer data privacy has been gaining momentum and has been slowly impacting how marketers use your data. GDPR and CCPA regulations have driven awareness of this movement, and big data collection companies like Google, Facebook, and Apple have been shifting to meet the increasing demand for more data privacy. Last summer, Apple made the announcement that their iOS 14 update would include significant privacy updates that will affect all apps. Starting this month, these privacy updates (called App Tracking Transparency) will […]

The human mind is hardwired to worry. It imagines all manner of situations to help you prepare for the worst-case scenario. Historically, anxiety prevented us from being eaten by saber-toothed tigers. Today, we are more likely to be worried about our comfortable, office-based jobs being replaced by AI-enabled tools. Somewhat ironically, it’s the people in high-tech jobs that imagine they have the most to lose, with the SEO industry literally shaking in their shoes.    Yes, AI will impact the SEO industry. And, as with any disruptive technology, there will […]

If you’re like any marketing team out there, you know that content takes you far. We create content for plenty of reasons like connecting with our audience or sharing information. However, if we’re really being honest here, content is one of the contributors that gets us to our goal of converting our leads. So, how does this work? Do we produce without stop and hope someone loves it or is there a strategic way to go about this? We’re here to clue you in and share four ways to produce […]