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Pacejet Doubles Paid Media Conversions

Pacejet had been engaged in paid media campaigns to generate awareness and attract new prospects. They invited the emfluence team to evaluate their strategy and provide recommendations on how they could increase their lead volume without increasing spend. In the first month alone, Pacejet’s media spend was down almost 50% during ramp-up, yet conversions were up 68% month over month, conversion rate improved by 140%, and cost per conversion improved 65%.

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ios 14 privacy mandates

Apple Launches iOS 14 with New Privacy Mandates

For the past several years, the concept of increasing consumer data privacy has been gaining momentum and has been slowly impacting how marketers use your data. GDPR and CCPA regulations have driven awareness of this movement, and big data collection companies like Google, Facebook, and Apple have been shifting to meet the increasing demand for more data privacy. Last summer, Apple made the announcement that their iOS 14 update would include significant privacy updates that will affect all apps. Starting this month, these privacy updates (called App Tracking Transparency) will […]

An Introduction to Attribution Models for Search Marketers

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” In this digital age, marketers really should have assigned this well-worn John Wannamaker quote to history. And yet, search marketers continue to hemorrhage cash from their paid search budgets because they don’t fully understand where their sales are coming from.    Attribution models should give you a clear understanding of how well your ads are performing and help you optimize your customers’ buying journey accordingly. However, they can be challenging to understand and […]

Social Media Marketing Business Mistakes to Avoid

Social media is the ultimate channel for communication these days. In an age that’s dominated by packed schedules and juggling tasks, social media has become the quicker than quick way of absorbing and sharing information. Sure, we’re still using texts and even emails or phone calls to keep in touch with our social circle but how many of you are also chatting in your Instagram inbox, tagging friends on funny Facebook posts, doling out quick reactions through IG stories, or mentioning your friends in Twitter threads?    If you’re like […]

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