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Pacejet Doubles Paid Media Conversions

Pacejet had been engaged in paid media campaigns to generate awareness and attract new prospects. They invited the emfluence team to evaluate their strategy and provide recommendations on how they could increase their lead volume without increasing spend. In the first month alone, Pacejet’s media spend was down almost 50% during ramp-up, yet conversions were up 68% month over month, conversion rate improved by 140%, and cost per conversion improved 65%.

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Pacejet Doubles Paid Media Conversions
ios 14 privacy mandates

Apple Launches iOS 14 with New Privacy Mandates

For the past several years, the concept of increasing consumer data privacy has been gaining momentum and has been slowly impacting how marketers use your data. GDPR and CCPA regulations have driven awareness of this movement, and big data collection companies like Google, Facebook, and Apple have been shifting to meet the increasing demand for more data privacy. Last summer, Apple made the announcement that their iOS 14 update would include significant privacy updates that will affect all apps. Starting this month, these privacy updates (called App Tracking Transparency) will […]

How to Optimize for Articles Carousel on Journalist Panels

Starting in June, Google began testing an article carousel in some journalist knowledge panels. (Photo Credit: Blog.Google)   Google’s explanation for the update includes, “With so many complex, important stories unfolding daily, people not only rely on specific publishers for the latest news, but also increasingly turn to trusted individual journalists, authors and experts.” Learn more from Google here.   This aligns with Google’s push to showcase expert, authoritative, and trustworthy content. This is commonly referred to as E-A-T (expertise, authoritativeness, and trustworthiness) in the SEO community. Google wants to […]

How Often Should You Post to Social Media?

Whether you use social media or not, there’s a good chance your target audience does and would be delighted to see you slide into their view. But don’t just go posting away here, there and everywhere. Learning where, when and how often to post can be the difference in being annoying or showing up at the right time and place. Before determining the frequency, you’ll need to identify the location or the social media platform on which your audience will most likely interact. And, to do this, you’ll need to […]

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