Like it or not, the European Union General Data Protection Regulation (GDPR) is coming very soon. The legislation is designed to put control into the hands of consumers regarding how their personally identifiable information (PII) is obtained, used and shared. Most would agree that giving consumers control is the right thing to do. It does, however, present some significant challenges for businesses, including non-EU based companies, who do business with or market to individuals who are part of the EU. GDPR consumer advantages: Increased security. Companies are required […]
Send Joe's eCommerce Website LaunchJoe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included driving traffic to their website as well as increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns. See how their launch campaign turned into a DMA International ECHO Award for Best Web/Ecommerce campaign.
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