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Pacejet Doubles Paid Media Conversions

Pacejet had been engaged in paid media campaigns to generate awareness and attract new prospects. They invited the emfluence team to evaluate their strategy and provide recommendations on how they could increase their lead volume without increasing spend. In the first month alone, Pacejet’s media spend was down almost 50% during ramp-up, yet conversions were up 68% month over month, conversion rate improved by 140%, and cost per conversion improved 65%.

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Pacejet Doubles Paid Media Conversions
ios 14 privacy mandates

Apple Launches iOS 14 with New Privacy Mandates

For the past several years, the concept of increasing consumer data privacy has been gaining momentum and has been slowly impacting how marketers use your data. GDPR and CCPA regulations have driven awareness of this movement, and big data collection companies like Google, Facebook, and Apple have been shifting to meet the increasing demand for more data privacy. Last summer, Apple made the announcement that their iOS 14 update would include significant privacy updates that will affect all apps. Starting this month, these privacy updates (called App Tracking Transparency) will […]

Instagram Stories as a Content Format: Influencing B2C and B2B Audiences

If you boil a great marketer down to their essence, you’ll find a storyteller. They share ideas, entertain and inform, as a way to guide them down a specific path towards a satisfactory conclusion.    There are many ways a marketer can tell a story. Some create exquisitely crafted and highly complex content-led marketing workflows that would put Leo Tolstoy’s War and Peace to shame. Others produce content that has more in common with Charles M. Schulz’s Peanuts comic strip.    As a marketing format, Instagram Stories might have more in common […]

Apple iOS 15 Mail Privacy Protection and the Evolution of Email Marketing

When a marketing technology has been around for as long as email, it’s all too easy to visualize a sudden change in the eco-system, such as Apple’s recent iOS 15 Mail Privacy Protection update, as a potential extinction event. However, if we learned anything from previous “catastrophes,” such as the implementation of Gmail’s promotions tab in 2013 or GDPR in 2018, we should already know that email marketing is far more resilient than that.   Thankfully, email marketing is not a dinosaur, and Apple’s Mail Privacy Protection update is far […]

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